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Dear Khun M,
Referring to our telecon., please find copy of “Alcohol Beverage Control Act B.E. 2551” in Thai and english version in the files attached as discussed.
Section 30 (5) and Section 32 are concern with Our 2 up-comming activities;
1. We will organized “Degustation” activities during “Thaifex 2008” (www.worldoffoodasia.com) where there will be an Italian Pavilion showcasing Italian alimentary products (food and wine) from 15 participating italian companies from Italy (21-25 May 2008 at IMPACT).
2. We had already received advertisement confirmations from 2 italian wine producers in our “Alimenta” in-house magazine. This magazine will be distributed both in Thailand and Italy. We plan to print this magazine in late April 2008.
We would like to ask your kind sugguestion whether there will be any effect toward these 2 activities. We are at your complete disposal for any additional information or clarification you may required.
Thank you for your kind attention and looking forward to hearing from you.
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Memo
Re Alcoholic Beverage Control Act BE 2551.
To Khun MM
From T
Date March 24, 2008
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Reference is made to client's email dated 21 March 08, seeking our advice on the affect of the above mentioned Act to 2 up-coming activities of theirs.
1) Under new Alcoholic Beverage Control Act BE 2551 section 30(5), nobody is allowed to give out alcoholic beverage as a free sample or with the purpose of inviting the public to consume such alcoholic beverage. Apparently, none of the 15 “Degustation” participating Italian Company is allowed to give out free sample of its wine or inviting the audience to taste its wine, otherwise they will commit an offence under the above mentioned Act.
2) Under section 32, nobody is allowed to directly or indirectly advertises alcoholic beverage or displays its name or marks in manner that claiming qualities of such alcoholic beverage or inviting any other to give it a drink.
Also under section 32, any advertisement or public relation made by all kinds of alcoholic beverage manufacturer must be of limited only to furnishing informative news and social-constructive knowledge. No image of alcoholic beverage products or their packaging shall be appeared in such advertisement or public relation with the exception only to the appearance of the symbolic image of alcohol beverage or the symbol of said alcoholic beverage manufacturer according to the prescription in the Ministerial Regulations.
In order to avoid committing an offence under section 32, an ads in the magazine must not cause an urge to it’s viewer to give the advertised-wine a try. This seem to give a little frustration, but that is function of this act to extinguish (or control) any further urge on alcoholic beverage. Also, no image of wine products or their packaging could be appeared in the ads except their symbolic image or symbol of manufacturer.
Just for your information, after the above mention Act has come into force for about 1 month, due to the drop in sale volume there is a movement from alcoholic beverage industries to propose an amendment to said Act to the Government. Some even says that the sale of alcoholic beverage has dropped over 50 percents after the enactment.
TWS
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